WBL Cookie Policy


Welcome to the Cookie Policy of World Bowling League, owned by League Sports Co (hereinafter referred to as "WBL”, "We", "Us" or "Our"). This Cookie Policy is applicable to the services, products, and content provided by WBL on its website worldbowlingleague.org (hereinafter referred as “Website”).

This Cookie Policy is a part of and must be read along with Our Privacy Policy. Please go through Our Privacy Policy for further information about how it protects your information.


A cookie is a small file that contains letters and numbers that is placed on to your computer or mobile or any other devices, when you visit a website. It is sent to your browser and stored on your computer’s hard drive, tablet or mobile device.

When we make WBL available to you online, we and our partners may use cookies and similar technologies to help us to do this. Some are necessary to help our website work properly and can't be switched off, and some are optional but support WBL and your experience in other ways. When you visit Our Website and/or use of the services or product or content owned/offered by WBL, it allows Us to recognise and remember you.

Technologies similar to cookies.

Technologies that store or access information on a user’s device are similar to cookies and are also covered in this policy. These technologies may include:

  1. Beacon – a small piece of data used to track user behaviour and analytics purposes when a user interacts with a website.

  2. Device fingerprinting – a set of information elements that identifies a device or application instance

  3. Local storage – storage of data in the local device’s cache, for example, to load content quicker.

  4. Pixels – a small pixel graphic, which is used to track user behaviour, site conversions, etc.

  5. Scripts – small computer programs embedded within websites that give them extra functionality but may access user devices.

In this Cookie Policy, We call all cookies and similar technologies “cookies”, for ease. We use both session cookies and persistent cookies on Our Website. Session cookies are temporary cookies that are deleted when you close your browser. Persistent cookies remain on your computer or mobile or any other device until they expire or you delete them. Further, We use both first-party cookies and third-party cookies on Our website. First-party cookies are set by Our Website, while third-party cookies are set by third-party websites or services.


We use four types of cookies:

  1. Strictly Necessary. These cookies are essential to provide you with services or content you have requested, which means they cannot be switched off through the “Privacy Settings” link. For example, strictly necessary cookies make it possible for you to stay logged into your WBL and ensure that you are always presented with the correct interface, among other things. All the necessary cookies are set by WBL and not by any third party.

If you set your browser to block these cookies, then these functions and services will not work for you. In particular, We won’t be able to save your preferences about cookies.

  1. Performance. These cookies allow Us to count your visits and use of Our services. We use this information to get a better sense of how you interact with Our services and improve Our services, products and contents so that you have a better experience. For instance, We collect information about which of Our services and/or content is most frequently visited, and by which types of users. We also use third-party cookies to help with performance.

If these cookies are declined, no User specific information related to Our site performance will be stored. You can choose to not give consent to the cookies in this category. All the performance cookies are set by WBL.

  1. Functionality. These cookies are used to recognise you and remember your preferences or settings when you return to Our Website so that We can provide you with a more personalised experience. A mix of first-party and third-party cookies are used by Us in this regard.

  1. Advertising. These cookies may be set and used by Our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They don’t store personal information but are based on uniquely identifying your browser and internet device. If you don’t allow these tracking technologies, you will experience less relevant/targeted advertising. Examples of data collected through such cookies includes behavioural data i.e., what actions you take while using Our services or content, your demographic data, etc.

You can choose to not give consent to the cookies in this category. All cookies are set by WBL except Google DoubleClick. Google’s Privacy policy can be found here. WBL may share the data collected via these cookies with companies that may use it for its own purposes. You can access more information on the same by reviewing the privacy policies of such companies.


You can control your cookie settings on Our Website by using the cookie banner that appears when you visit Our Website. You can choose to accept or reject cookies. Please note that rejecting cookies may affect your experience on Our Website.

You can also control your cookie settings in your browser settings. Most web browsers allow you to control cookies through their settings.


Our Services (including Our Website and App) and Content may contain links to third-party websites that are not under Our control. We are not responsible for the cookies used by these third-party websites.


We may update this Cookie Policy from time to time without prior notice. We encourage you to review this Cookie Policy periodically to be aware of any changes.


If you have any questions about how We use your information or if you have a concern about how your information is used, please contact the Data Protection Officer at support@worldbowlingleague.org.

Complaints will be dealt with by WBL’s data protection team, and will be responded to within seven(7) days. If you are not satisfied with the way your concern has been handled, you can write to us at support@worldbowlingleague.org

Last updated